Real Media Group Launches Acceso, The First Premium Digital Advertising Marketplace For Spain and Latin America
Real Media Group, a business unit of 24/7 Media, Enhances Efforts to Combat Piracy Across Its Ad Network, 24/7 Access
Everyone’s talking about ’big data’ these days: politicians, academics and, of course, businesses – especially those involved in digital marketing and advertising.
There is always a need for a conversation about a client's goals and objections.
Real Media Group, a business unit of 24/7 Media, announced today several new hires on its North American Sales Team
RTB: UK Takes the Lead, by Nicolle Pangis, President of Real Media Group
Agencies are dedicating larger and larger portions of budget to what many are calling "on-demand" media.
Digital marketing has evolved dramatically over the last 10 years.
Sophie Hill Named Head of European Technology Sales; Sonia Bachu and Michael Smith Join as UK Sales Managers
The digital marketplace offers the B2B CMO a wide array of advertising opportunities.
The term “big data” seems ubiquitous these days.
The digital ad space was never easy for laypersons, but of late it’s become even more complex.
A Real Media Group Press Release
With so many digital channels, and vendors capturing more and more data, it seems nearly impossible to make good decisions
The companies have renewed an agreement in which Fivia’s capabilities are fully integrated into 24/7 Media’s proprietary ad serving technology,
Social needs to be ingrained in everything a brand does.
Our industry has no borders and the bits are traveling faster and faster from market to market
It's that time of year again when we all take a moment, pause, recharge, reflect, and take stock of the last year.
Danielle Andrews Joins Technology Sales Team as An Account Executive
40 Trends for 2013 that every digital marketer should read
Nicolle Pangis, Real Media Group President, discusses mobile, the distinction between online and offline and the ever-growing significance for brands of social media.
As consumer video viewing spreads across devices, advertisers increasingly will want tools and analytics to track, measure and reach those audiences.
We've been hearing for the last three or four years that this is the year of mobile. Will 2013 finally be that year?
There always has to be a struggle between good and evil in any good movie or play (and even in the not so good ones) .
For most of its still-young life, online advertising has worshiped at the altar of the ‘almighty click-through’.
Standards that would help drive a consistent currency and set of metrics that would give marketers a way to simply evaluate digital media and fa
Over the last year there’s been much discussion of the many issues plaguing our industry that prevent us from truly accelerating growth.
Whether the ‘year of mobile’ has arrived in 2012 is the subject of much debate, but what cannot be argued with is that mobile is now more important than ever.
Overcoming the Pressure to Be ‘One of the Guys’
Our industry is amazing. It is quite possibly the only industry where innovation can actually create more confusion, set back progress and defy logic. Take viewability for instance, we recognized a challenge in getting brand dollars from traditional media and instead of looking at the reasons why TV continues to dominate brand spend we shot from the hip and said “brands need validation that thei
In this era of automation, publishers can simply list their inventory on the exchange and the buyers will come. RTB is a virtual Field of Dream
I'm heading out for Austin today for business and hope to catch a few bands at Austin City Limits. Waiting for my flight I decided to look through my music archives and came across R.E.M.'s Automatic For The People. It was a comeback album of sorts for REM, following their overly commercial Out Of Time.
Increasingly, programmatic buying is top of mind for buyers and sellers. Every advertising industry conference has a session on it. There are even entire conferences dedicated to the topic. It has had a major impact on how publishers and buyers interact. Yet, the surprising truth is that most buyers aren’t actually sure what it is. Nonetheless, they somehow know they need it -- like now.
Real Media Group, a business unit of 24/7 Media, announced today the integration of the Microsoft Ad Exchange
New Offering Provides Easy Ways for Advertisers to Add Actionable Ads to Branded Content
Every year for the last 3 years the pundits have been predicting The Year of Mobile. What exactly were they talking about?
Most publishers worth their salt are attracting audiences from outside their home market.
Media Buyers face an uphill battle every day. The pressure associated with planning and buying media can be a daunting task.
marketers Every day digital ad sales folks are asked to call on agencies and in an effort to evangelize, educate, promote...
With the myriad of options available today in digital technology, how could publishers be so far behind...
Most of us who have worked in digital over the last few years have expected the day to arrive when we no longer needed physical keyboard
There is a lot of talk and hype surrounding audience verification these days.
Media companies and agencies are struggling to keep up with the fast pace of digital media
Programmatic buying of ads has seemingly taken over display buying, offering agencies unlimited access to display inventory...
Business Insider, Investing Media Solutions, Beliefnet.com and DirectorsLive choose 24/7 Open AdStream for its ad serving capabilities
Paula Burley Promoted to Director, Business Development at Real Media Group
Facebook's announcement last week to allow real-time bidding (RTB) of impressions on the right rail of the site was big news...
My last few days have been interesting– I’ve been speaking with some of the major print publishers in the industry...
Real Media Group, a division of WPP’s marketing technology company 24/7 Media, announced today the promotion of two executives.
If you’ve attended a digital conference in the last year it’s likely that you have seen the Luma slide at least once...
Last week I read an interesting post on how major upgrades in infrastructure typically spawn entrepreneurs to do the unbelievable.
I'm sure after last week’s article on social media, you all probably expected me to jump on the Facebook train
Everybody is going social and brands know social is a must buy. But the question they are all asking is “what to buy”?
BBN To Launch SNAP – The First Social Media Listening Tool Designed for B2B Marketers
There is a great debate raging in the industry right now around “viewability metrics”.
Mobile and video companies are getting a lot of attention in the press regarding their ability to address the shift in consumer habits.
There has been quite a bit of chatter lately about companion TV viewing on tablets and mobile phones.
Fragmentation is a word we don't hear as often as you might expect given the number of choices presented to marketers and their agencies.
Panache Ad Formats now fully integrated as part of 24/7 Video
Everyday when speaking with publishers, partners, and vendors, I'm asked, "How can we create more value for marketers?"
I've written many times about the topic of inventory quality, the importance of working with credible partners and the fact that not all inventory is created equal.
Over the last year there have been many articles written on real-time bidding (RTB), automation and the publisher's need to connect to trading desks and buying platforms.
Publishers today are constantly approached by vendors with solutions that claim to provide them with a variety of ways to generate incremental revenue, streamline operations and attract more advertisers.
It seems simple, but if you really think about it, what is an ad impression anyway?